Павленчик, НаталіяPavlenchyk, Nataliia2019-10-152019-10-152019Pavlenchyk N. Concerning the Problems of Reforming the Tourism Sphere in Ukraine / Nataliia Pavlenchyk // // Using sports, culture, and social studies as means to rediscover lost values : abstract book of 6th International Conference on Science, Culture, and Sport (25–27 April 2018). – Lviv, 2018. – P. 302.http://repository.ldufk.edu.ua/handle/34606048/22462The geographical location of Ukraine, its architectural and historical-cultural heritage, natural and recreational resources determine and promote multifunctional development of tourist enterprises. The modernization of the industry and the creation of prerequisites for the development of the necessary infrastructure are becoming indispensable. Respectively, the main task in the process of reforming and transformation of the tourism sector prevails in creating conditions for a full and complete satisfaction of the interests of tourism products consumers. On the basis of this, the purpose is to increase the efficiency of tourism enterprises to a level that would ensure their high competitiveness on the domestic, European and world markets.enReforming, Tourist sphereTourist productArticle